Your typical data store for person records, your CRM, your customer database, offers search that executes the matching within the database. That’s simply no match for our 2-phase matching process.
Phase 1: recall
SearchCluster builds indices on your record’s data that allow for broad searches, with phonetic variations, simplifications.
Your search is transformed internally to hit these indices, and find candidate matches, records that have enough in common to be considered for further analysis.
Find out more about the semantic type system and meaningful matching on our Matcher product pages.
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