The world is more globalized than ever. Customer, employee and resident databases reflect this with ever more diverse names. This poses challenges for humans and systems.
Names are everywhere. From emails to CVs, news articles and legal documents: almost every text contains people’s names.
Humans handling these documents need to identify and understand the names. More and more it’s computers taking over this task.
Common tasks include:
- identifying the parts of a name, such as the given name or surname
- identifying the person’s gender, culture
- matching two differently written name pairs
Such tasks can be difficult and lack of knowledge paired with wrong assumptions lead to errors.
Technologization
The progressive technologization enables new applications, and the general expectations of functionality increases.
Globalization
The progressing globalization demands solutions, which take into account different cultural and regional realities in relation to the use of personal names.
Search
Much time is spent on digital information retrieval. Intelligent, error-tolerant search systems are needed. SearchCluster addresses this hands-on.
Data Quality
Data quality is a key success factor. Incorrect or incomplete forms of address lead to rejection.
Optimaize PII Platform offers a wide set to validate names, from spelling correction to gender validation to fake name detection.
Data Enhancement
In marketing, when detailed data records are not available, segmentation may be made based on estimates on the people’s names.
- gender
- age
- culture